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Sandwich Wars

Jersey Mike's subs are a step above.So apparently Domino's Pizza and Subway are in a battle over sub sandwiches. I read on Ad Age that Domino's is running ads showcasing the results of a taste-test showing that customers preferred its subs over Subway's by a two-to-one margin. Subway sent a cease-and-desist letter, which Dominos' promptly threw in a pizza oven in an ad on national TV during Fox's "American Idol."

Meanwhile, the "Supertaster" over at Chow.com ripped up Domino's sandwiches in a review: "When it comes to flavor, leave it to Domino’s, maker of America’s most reliably terrible pizza, to screw up a sandwich."

I've never been wild about Dominos' pizza and am unlikely to try their sandwiches. Subway's OK if you're traveling and want something besides McDonald's. But for a really good sub chain, you've got to try Jersey Mike's. There's one on Hwy. 280 at the intersection of Inverness Parkway. They slice their meat fresh, and pile it on, unlike the pre-sliced, turning-brown, measly packets of meat we've seen at Subway. Like Subway, they make it fresh in front of you so you can specify exactly what you want on it and how much. In addition to traditional cold subs, they also have hot subs, wraps and salads. And the service has always been friendly.

Jersey Mike's started out as Mike's Subs in 1956 in the sea-side town of Point Pleasant, N.J. Today there are more than 350 franchises. Next time you're craving a good sub sandwich, check it out. We like the Original Italian,  with provolone, ham, prosciuttini, cappacuolo, salami and pepperoni, topped "Mike's Way" with onions, lettuce, tomatoes, vinegar, oil and spices (and maybe a small smear of mayo.)

Posted on Monday, January 26, 2009 at 08:41AM by Registered CommenterDeborah Lockridge in | Comments1 Comment

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Reader Comments (1)

Yes, Jersey Mike's is the way to go if you want a real sub--lots of meat, lots of extras. I've had some Subways try to charge for an extra slice of tomato, for example. You won't get "rationed" toppings at Jersey Mike's. Ditto on the Original Italian, it's our favorite too.

January 26, 2009 | Unregistered CommenterDoug

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