« New Reader Reviews | Main | Wine & Pizza and More in Pelham »

Is Full Moon Getting Eclipsed By Its Own Success?

fullmoon-downtown.jpgOne of the best BBQ joints in town for ages has been Full Moon. From its beginnings in the 1980’s with a single location Downtown/Southside (pictured), when it used to be owned by Pat James, this locally-owned small chain continues to grow around town and with franchises in other states. But I am wondering if Full Moon hasn’t taken its eye off the ball or in their case, watching the football too much.

Last week my visit to the Hoover location was disappointing, just like the one a month or two before. On the upside the sandwich and fries, along with the grilled cheese my daughter had, were fresh, but there was not a bit of salt on the fries (and we all know you can’t make salt stick to fries once they’ve cooled off the least little bit) while one of the slices of BBQ was an extremely tough outside piece that was impossible to chew. The time before the food was good, but you couldn’t hear yourself think with both the radio and the multiple televisions blaring at the same time.

If Full Moon put as much work into its food as it does with its collection of sports memorabilia, or the recent renovation of the Hoover location, I can’t help but think the food would be better. While the sports theme originated with Pat James, former University of Alabama player and assistant coach, when he opened his single location Downtown, it now seems to be a little overboard. The place looks like a sports bar, minus the bar, and is complete with televisions everywhere you turn.

I hope Full Moon doesn’t go the route a rather still popular sports bar did years ago. In the early 1990’s this place served good and basic wings, burgers and the like, amid a few televisions and a few memories of Alabama football, but then it grew. As it expanded to include bigger locations, it was never the same. More money was put into the atmosphere making it almost like being in the middle of a sporting event, with the quality of good going down each time I visited until I finally threw in the towel.

The most interesting thing I noticed about Full Moon’s Hoover location when I visited the other night was just how few people were there, compared to Jim N’ Nicks, also located in Hoover off Hwy. 31. Full Moon was half-full at best and is only half the size of Jim ‘N Nicks, which, as usual, was completely running over with cars parked on the grass and the nearby service road.

If I want a museum with my food I will go to something at the Birmingham Museum of Art or the nearest Hard Rock Café. BBQ isn’t about atmosphere -- it’s about a carnivorous delight and the sauce that goes with it.

Posted on Wednesday, August 8, 2007 at 03:20PM by Registered CommenterEvan Lockridge in | Comments3 Comments

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments (3)

Yes! I have been feeling the exact same way about this place... I guess I have had a little better luck lately than you. My wife and I actually had an excellent lunch @ the Hoover location the other day. But honestly, why DOES Full Moon have half as many customers as Jim 'n Nicks...?

August 8, 2007 | Unregistered CommenterAJ Borden

it was really good when i last ate there but like anyone that franchises you always lose alittle

August 3, 2008 | Unregistered Commenterbig gary

Tried the location on 280 - it was near the hotel! Heard good things about B'hm BBQ. I had the baby back ribs and was very disappointed. Not much flavor and poor texture - sides were disappointing as well. Expected better for the price, seems they cut some corners, and service was fair at best.

August 18, 2008 | Unregistered Commentero

PostPost a New Comment

Enter your information below to add a new comment.
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>